Posts By: Joe DePaulo

How We Chose the Name

April 14, 2016 | Joe DePaulo
Photo of an iPad with text written on it - Student Loans with an arrow pointing to Simple, under that the text College way, College ave, College 360. College Ave is circled. On the right there is a box that says simple and clear.

Our name would be the foundation for our brand's growth and perception. We needed a name that allowed us to project our values and brand promise – simple, clear, and personalized – to our customers.

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Photo of an iPad with text written on it - Student Loans with an arrow pointing to Simple, under that the text College way, College ave, College 360. College Ave is circled. On the right there is a box that says simple and clear.

Why I Started the Business – One Year Later

December 3, 2015 | Joe DePaulo
Photo of an office name panel that says College Ave Student Loans

About a year and a half ago, I departed corporate America for the second time in my career. I had spent the last five years working for a giant student loan company, and I had to make a decision...

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Photo of an office name panel that says College Ave Student Loans