Posts By: Joe DePaulo

How We Chose the Name

April 14, 2016 | Joe DePaulo

Our name would be the foundation for our brand's growth and perception. We needed a name that allowed us to project our values and brand promise – simple, clear, and personalized – to our customers.

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Why I Started the Business – One Year Later

December 3, 2015 | Joe DePaulo

About a year and a half ago, I departed corporate America for the second time in my career. I had spent the last five years working for a giant student loan company, and I had to make a decision...

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